JYSK is an international retail chain that sells ‘everything for the home’​, and which is owned by the original founder, Lars Larsen, who is known throughout Denmark as the country’s leading merchant who always has ‘a great offer’​. In 1979, when he opened his first store in Denmark in Denmark’s second largest city of Aarhus – where, incidentally, it is still located – Larsen had great ambitions, though he never imagined how quickly his business…
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